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The Path to an Animation Career

Until recently, multi-media artists and animators worked primarily in the motion picture and video industries.  Today the multi-billion dollar games industry has added an important employment sector for animators, and with the advent of Web 2.0 and broadband internet access animators have also found an important employment niche in website design and development. 

An animation career can take you to a movie studio, but a tiny percentage of animators make it to that level of the entertainment business.  Fortunately, animation has become commonplace in the creation of television commercials, online ads and website applets.  There are currently about 90,000 animators and multimedia artists working in the United States. There will be growth in this industry – over 25% in the next decade –  but it’s also an attractive field to a lot of people.

If you have a good hand and eye for drawing, animation may be an excellent career choice.  But you need to expect stiff competition, and you should also understand that there is a definite career ladder in the business.  Here are some checkpoints that you need to consider before embarking on active pursuit of this profession.

Animation is a combination of hand drawings and computer generated renderings.  Often original sketches become computer files, and the animation software takes it from there.  Many ad agencies still use storyboards; some are computer generated but often at the early stages they are hand drawn.  Once art is folded into a computer program it can become a story line or a 3D character or part of a web page theme. 

Animation isn’t just drawings in motion.  Animators working on pieces of any complexity are going to get involved with shading, backgrounds and frame-by-frame changes.  An animator often works with a programmer, but in many cases the programming falls to the artist.

You;ll need an animation degree on your resume.  The complexities for animation today lie largely in the computer programs that are used to create them.  You need to have a thorough understanding of the tools used in the animation shop; today most people starting out in the field have a bachelor’s degree in multimedia or animation. 

Expect to become a computer programmer.  CGI – computer generated images – is the state of the art in animation.  There are dozens of animation software choices out there, many of which are designed for webpage use.  Advertising shops use a different selection, and companies like Pixar create their own.  Adobe’s Flash products for the Web and Autodesk’s Maya and 3Ds Max software for movies and videos are examples of popular animation tools produced by respected companies.

Study the career steps.  When you begin to look at the operations of an animation studio, you’ll find specialists in storyboards, texture mapping, motion capture, game design, and the usual starting point for graphic artists, character art.  While they are all talents of a particular sort, you will find that moving into the field of your choice may require some initial work in some other specialty as a method of getting your foot in the door.

Tips to Craft Your Own Pet Logos for Your Local Animal Shelter

If you think that you can just open an animal shelter in the area and people will just start walking in, then you are wrong!

Every shop, no matter how big or small needs proper branding and marketing strategies to succeed in the competitive environment and that task is not quite as easy as you think.

Below mentioned are a few tips to craft your own pet logos for your local shop:

1. Use Images Of Animals That Are Easily Recognizable:

It is always a smart move to use images of animals that are easily recognizable all over the world. For example, if you are using images of cats and dogs in your brand mark, then it is an emblem that the viewers will be able to relate to all over the world. Cats and dogs are also two of the most popular animals to be kept as house pets which make their images on the trademark design suitable.

2. Make Sure That The Animal Images That You Use Instigate A Maternal Feeling Within The Viewer:

You can illustrate the animal images in several ways but the images that would be most appealing to your viewers are the ones that instigate a maternal feeling inside you. For that, it is wiser to use images of puppies and kittens instead of cats and dogs. Imagine yourself crossing the road and you come across a big banner consisting of an image of a puppy with big, woeful eyes waiting to be adopted.

Will you ever be able to resist that?

3. Use Fonts That Are Big And Thick With Soft Edges:

The typeface and text of your emblem should be easily understandable. For that, you should use fonts that are straight, big and thick with soft edges. Fonts will soft edges look informal and comfortable while straight fonts add an air of professionalism to the symbol. As an animal shop, that is the best way to convey professionalism and ease to your customers.

4. Use Bright And Attractive Colors For Your Emblem And Neutral And Light Colors For The Background:

Don’t make your free pet logos too loud to be unappealing. It will make the emblem look tacky and low quality. If you are using bright colors in the image, then make sure that you keep the background in light colors so that the central focus of the image remains on the image of the monogram.

Once you have finalized your store design, make sure that you use the same emblem on every communication medium; from the banner to the business cards so that your store image can remain consistent in the eyes of the customers. Design your emblem keeping in mind that this image will remain your store for a very long time. Changing logo frequently will only confuse the customer and he will never be able to associate himself with the shop.

The Fabulous and Exclusive World of Anime Gifts

Watching a good film is something that we all gift ourselves to from time to time, we all have our favourite genres of films, it might be the latest Hollywood blockbuster, an English horror film or a french film noir. One of the least mainstream types of film called anime films are films many of us would have never heard of before, but they have become hugely popular with enthusiasts.

What is Anime? It is simply a hand drawn or digitally designed cartoon, it is an abbreviation of the word animation. It is used to describe a story telling animation that is full of colour, fantasy, exciting characters, with a mix of cinematography. As a whole it gives the viewer a gift of sense experience with a kaleidoscope of colour and features.

The term originates in Japan, when the first type of this animation appeared in the early part of the 20th century. It became very popular in 1960s when the first series, ‘Otogi manga’ was aired from 1961 to 1964, since then this style of cartoon and film has become even more popular than ever.

The word ‘manga’ is closely associated with anime as manga are comic books and graphic novels with the same story lines, characters and visuals that are then made into films. The manga style was actually developed in Japan around the end of the 19th century. Manga was around before the launch of anime and covers a whole range of ideas; from action-adventure, horror, science fiction and fantasy and even sports or romance.

There are now over 430 design studios producing this type of animation. Many of the studios are organised into trade associations. The average episode can cost anywhere between $100,000 to $300,000 to produce and on even larger productions some film studios work together to share the work and the huge cost of the productions.

Although only making up a small amount of the Japanese film market, this type of film is now the biggest market within the Japan DVD and Blu-ray sector. As a genre it contributed to over 70% of sales within the market in the same year. The highest grossing film hit a hugely impressive figure of $330million.

Within the world of Anime there are varying types of films that are aimed at different parts of society. There are children specific films, female genres films, male genres films and adult specific where the plot is slower and more complex.

The popularity of these films are shown in the music that accompanies the opening and closing credits, they are produced and written by reputable bands that sometimes produce the music with a specific film or series in mind.

During the 1980s and 1990s in America this type of film made its way to TV audiences, in current times many children growing up all over the world have come across this type of animation. Anime has to be licensed by other countries in order to be deemed legal and some of these licenses can be very expensive, however within the US alone the market was valued at just under $3 billion dollars.

Obviously when things start to become popular in countries like the USA, they start to spread to the rest of the western world and now it is a global business. You can watch films, buy gifts associated to these films and even dress as the characters.

Conventions are held all over the world celebrating this style of film and graphic novels, with people dressing up in various costumes and characters get to meet similar fans, industry leaders, trade stories or buy gifts from their favourite films.

Gifts can also be purchased online through various outlets, so for those that cannot make these gatherings you can still buy gifts of your favourite films, comics and characters from the comfort of your own home.